Principles of Business, Marketing, and Finances 1a

1A:  Introduction

Discover how leadership, ethics, marketing and advertising, finance and operations management shape businesses through the lens of real-life innovators like Gitanjali Rao and Palmer Luckey. Get hands-on by creating your own brand, Random Acts of Coffee, and see how a socially responsible café operates from the ground up. By the end of the course, you'll take your first steps towards success by crafting key parts of your own business plan.