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Marketing Foundations 1a: Introduction

Introduce your students to the fast-paced and exciting world of marketing! Students will learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Furthermore, students will examine how to identify target markets, perform market research, and develop successful marketing strategies. Finally, the legal and ethical considerations of business and marketing are discussed along with the impact of government on business.

Course Highlights

  • Explore the dynamic and interrelated components of marketing

  • Learn how successful marketing involves time-tested techniques and fresh ideas

  • Examine the role of ethics in the business of marketing

  • Investigate the ways that the best companies approach marketing

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